Product RSS feeds are data feeds of products that are sold online. These types of feeds are listed by both major search engines as well as product search engines to generate more traffic for products that are sold on the internet. Everytime you create a listing for a new product to your online store or change the details of an existing product, search engines and product comparison engines will be alerted of the change. Consumers doing a search for a specific product will be able to find your product in the search results pages. They may decide to purchase from your ecommerce store even though they have never heard of your store before, this is all because of product RSS feeds.
Content rich sites usually rank very high in major search engines, because they contain a lot of information which helps the search engines determine what they have to offer and the type of audience they are trying to target. Ecommerce web sites on the other hand are predominantly filled with images, because pictures are worth a thousand words when it comes to selling online. There is not a whole lot for search engines to go by so e-commerce sites have a much harder time being found and indexed. When you submit product feeds, search engines are notified to crawl your product pages. In fact, their job is to immediately alert the search engines that a new product is listed on your site or if modifications were made to a product. A few search engines like Google even displays product images generated by the product feed on the first page of search results if the the user does a search for a popular product name.
Product comparison engines also play an important role in marketing your products online. Price comparison sites use this technology to connect the users that are searching for products to buy and the e-commerce businesses selling them. It's a virtual marketplace run on product RSS feeds where consumers are looking for a product and the best price for that product, and online stores are getting exposure to millions of online shoppers. There are a number of these sites on the internet, some are absolutely free and others are free to submit product feeds but the online retailer is expected to give them a cut when a sale is made. These kinds of sites are known as CPC price comparison sites. Their role is that of a major affiliate, earning commission from thousands of ecommerce businesses. Here are just a few of the top price comparison sites:
There are a number of major advantages of using product feeds besides the obvious. Here is a look at why you should submit product feeds:
Content rich sites usually rank very high in major search engines, because they contain a lot of information which helps the search engines determine what they have to offer and the type of audience they are trying to target. Ecommerce web sites on the other hand are predominantly filled with images, because pictures are worth a thousand words when it comes to selling online. There is not a whole lot for search engines to go by so e-commerce sites have a much harder time being found and indexed. When you submit product feeds, search engines are notified to crawl your product pages. In fact, their job is to immediately alert the search engines that a new product is listed on your site or if modifications were made to a product. A few search engines like Google even displays product images generated by the product feed on the first page of search results if the the user does a search for a popular product name.
Product comparison engines also play an important role in marketing your products online. Price comparison sites use this technology to connect the users that are searching for products to buy and the e-commerce businesses selling them. It's a virtual marketplace run on product RSS feeds where consumers are looking for a product and the best price for that product, and online stores are getting exposure to millions of online shoppers. There are a number of these sites on the internet, some are absolutely free and others are free to submit product feeds but the online retailer is expected to give them a cut when a sale is made. These kinds of sites are known as CPC price comparison sites. Their role is that of a major affiliate, earning commission from thousands of ecommerce businesses. Here are just a few of the top price comparison sites:
- Yahoo Shopping
- Google Product Search
- Bizrate
- Pricegrabber
- Shopzilla
- Shopping
There are a number of major advantages of using product feeds besides the obvious. Here is a look at why you should submit product feeds:
- Automatic updates of data feed
- The audience you are targeting are consumers rather than web surfers who are only looking for information on the internet
- Do some price comparison research of your direct competitors through price comparison sites
- Some price comparison sites allow you to submit store discounts which gets more people to check out your store
- Consumers who find your store by looking for one product will likely check out your other products
- Conversion rates will likely go up, because it eliminates the unnecessary page views normally required to get to your product page
There is a bigger selection of price comparison sites and other places on the internet that you can submit your product RSS feeds to. With the right product marketing software, you can have the hard work done for you. Use the automatic product feed submission function provided by your ecommerce solution to actively market your online store for you without going through all the trouble yourself.
What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with not only product RSS submission, but also SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!
What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with not only product RSS submission, but also SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!