E-commerce Ebay Integration
eBay is the big daddy of online shopping and even though there have been changes over the years, it still remains among the top websites on the web. If you already own an ecommerce business or have plans to start one, you should not overlook the effectiveness of eBay. It is known to be one of the biggest search engines in terms of online products and has a reach of millions all over the world. Intelligent business owners are starting to integrate eBay with their own ecommerce store and doing it very successfully.
If you currently have an eBay store, but have not made the move to create your own e-commerce website separate of eBay, you are missing out on enormous growth potential. There are some disadvantages of having an exclusive eBay store. The biggest disadvantage is that your entire business is at the mercy of eBay. Even a minor change in their policy or regulation could have a big impact on the success of your business. You have to deal with both insertion fees and final value fees, and a lot of sellers have been complaining about the constant increase in rates. Finally, eBay is a marketplace with tons of competition. The type of buyer it attracts is usually very price conscious and is always looking for a bargain. In order to stay competitive and turn a visitor into a buying customer, you have to ensure that your product prices are low. Obtaining customers with low prices is a good tactic, but it's not viable for your business in the long run.
If you already have an ecommerce store, but do not have a presence on eBay, you are losing out on a massive amount of potential customers. It is extremely hard to make your mark on the internet when there is so much competition everywhere, especially if you are just starting out. You must work on your store's search engine optimization, marketing to a targeted audience and spend big bucks on advertising all over the web. Being on eBay allows you to get your products in front of consumers who are ready and willing to spend money. They are prepared to make a purchase and are actively looking to find the products they want. If you can make the sale, you should use it as an opportunity to build a relationship with the consumer so that he or she can purchase more from you in the future. The great thing about eBay is that they are extremely well known and their buyers feel protected. If you give them the impression that you are a trusted seller, the consumer will not have a problem purchasing from you again from your own e-commerce website.
There are a number of ways you can get eBay users to shop directly through your own ecommerce website. This will help you build a bigger following and reduce costs by not having to pay for all those eBay fees. You can create links to redirect people off the eBay website. You are not allowed to directly do this on your product listing pages in eBay, but you can add outbound links on your 'About Me' page. You are even allowed to use HTML to create an eye catching 'About Me' page to get people to visit your e-commerce store. In order to get people who have found your products on eBay to take a look at your 'About Me' page, entice them with discounts or free shipping. You are allowed to link to other pages within eBay on your product listing pages so make sure to create noticeable links to your 'About Me' page at the beginning of your listing. Images can serve the same purpose. Create watermarks of your store URL and add them to all of your product pictures. Make it appear distinguishable and more eBay users will be taken to your own website.
There are a number of other creative ways to introduce your e-commerce store to eBay customers. Email is another great method. You will need to contact eBay users through email so make sure to use an email that includes the domain of your online store. Do not forget to also include a signature on the bottom of your emails with information about your e-commerce website and a direct link to it. After a purchase is made, be sure to include thank you cards or stickers with your e-commerce URL printed on it. Provide coupons for future purchases through your e-commerce website or give them free shipping. That's how you get a life-long customer out of a one time eBay purchase.
If you currently have an eBay store, but have not made the move to create your own e-commerce website separate of eBay, you are missing out on enormous growth potential. There are some disadvantages of having an exclusive eBay store. The biggest disadvantage is that your entire business is at the mercy of eBay. Even a minor change in their policy or regulation could have a big impact on the success of your business. You have to deal with both insertion fees and final value fees, and a lot of sellers have been complaining about the constant increase in rates. Finally, eBay is a marketplace with tons of competition. The type of buyer it attracts is usually very price conscious and is always looking for a bargain. In order to stay competitive and turn a visitor into a buying customer, you have to ensure that your product prices are low. Obtaining customers with low prices is a good tactic, but it's not viable for your business in the long run.
If you already have an ecommerce store, but do not have a presence on eBay, you are losing out on a massive amount of potential customers. It is extremely hard to make your mark on the internet when there is so much competition everywhere, especially if you are just starting out. You must work on your store's search engine optimization, marketing to a targeted audience and spend big bucks on advertising all over the web. Being on eBay allows you to get your products in front of consumers who are ready and willing to spend money. They are prepared to make a purchase and are actively looking to find the products they want. If you can make the sale, you should use it as an opportunity to build a relationship with the consumer so that he or she can purchase more from you in the future. The great thing about eBay is that they are extremely well known and their buyers feel protected. If you give them the impression that you are a trusted seller, the consumer will not have a problem purchasing from you again from your own e-commerce website.
There are a number of ways you can get eBay users to shop directly through your own ecommerce website. This will help you build a bigger following and reduce costs by not having to pay for all those eBay fees. You can create links to redirect people off the eBay website. You are not allowed to directly do this on your product listing pages in eBay, but you can add outbound links on your 'About Me' page. You are even allowed to use HTML to create an eye catching 'About Me' page to get people to visit your e-commerce store. In order to get people who have found your products on eBay to take a look at your 'About Me' page, entice them with discounts or free shipping. You are allowed to link to other pages within eBay on your product listing pages so make sure to create noticeable links to your 'About Me' page at the beginning of your listing. Images can serve the same purpose. Create watermarks of your store URL and add them to all of your product pictures. Make it appear distinguishable and more eBay users will be taken to your own website.
There are a number of other creative ways to introduce your e-commerce store to eBay customers. Email is another great method. You will need to contact eBay users through email so make sure to use an email that includes the domain of your online store. Do not forget to also include a signature on the bottom of your emails with information about your e-commerce website and a direct link to it. After a purchase is made, be sure to include thank you cards or stickers with your e-commerce URL printed on it. Provide coupons for future purchases through your e-commerce website or give them free shipping. That's how you get a life-long customer out of a one time eBay purchase.
Now that you know the importance of using both an e-commerce website and eBay for your business, isn't it time for you to learn how to seamlessly integrate the two? If you do all of this manually, it will take you double the amount of time and effort which is not a good option for any business owner. By using the right ecommerce solution, it can save you time by streamlining your operations and automatically listing products to eBay while you add them to your own store. Use ecommerce eBay integration to combine tasks such as inventory management and customer services, and most importantly sell more.
What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with not only selling on Ebay, but also SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!