Mcommerce
M-Commerce which is short for mobile commerce is a new web platform that has long been used in much of Europe and Asia, but is only recently beginning to achieve notoriety in the United States and Canada. With the introduction of 3G networks, smartphones, and other cutting edge handheld devices, it is now becoming more and more popular to shop with your mobile. There are already millions of people who are using phones with internet access and they are starting to complete their normal online activities on their portable devices. The number of people who are replacing traditional online shopping and purchasing with the mobile alternative is increasing daily. Eventually the day will come when almost all transactions are accomplished using mobile devices.
Mcommerce started becoming somewhat mainstream with the emergence of ringtones, mobile applications and games. People can search for their favorite songs, cool apps that are compatible with their phone and games that can be played with their handheld devices. Then they can purchase these things directly with their phone and download it after the transaction is complete. Now m-commerce is beginning to be much more prevalent and people are starting to buy tangible items in addition to items that can be downloaded. Mobile online shopping is becoming more reliable and convenient than ever before. In fact, a lot of people go into retail stores, find something they like, take out their phone and search for the exact item online for price comparisons. If the online price of the item is lower than the one in the store, there's a good chance that the person will buy the product immediately online with their mobile device. This kind of impulse purchase is a form of instant gratification for the customer and great for the online business.
If you are a business owner on the internet, you might think that your e-commerce store is already completely mobile compatible. You would be wrong, in fact you will need to build an entirely different version of your whole site for the purpose of accommodating the smaller sized screen. If you want your customer to find you through their phone and buy something, then you must make sure that they have a great shopping experience. With a regular website, navigating web pages to view the full size image of products and their descriptions on a mobile device is a very frustrating experience. The user has to not only scroll up and down, but also from left to right in order to catch everything. In addition to that, going through the checkout process and actually completing the transaction can be an even bigger pain in the you know what. If you optimize your ecommerce store to take advantage of mobile commerce, it not only fits your product images and descriptions to the screen, but also make your checkout process seamless. It doesn't matter if you are surfing the internet on your computer or with your mobile device, it can be easily detectable which version of your online store should be displayed, allowing both versions to work in conjunction with one another.
There are several advantages that come with making your online presence fully mobile compatible. There are a lot of clever ways to create a marketing campaign targeting mobile users. It's easy to think of some innovative and creative ideas to target that type of audience. If you are able to have fun with it and allow your potential customers to have fun with it too, your marketing campaign will be able to become a viral hit. A few simple mcommerce marketing ideas include providing coupons exclusively for mobile users, announcing one time only sales on your products making it impossible for people to resist buying on impulse, and even setting up contests or giveaways for people via text. There are a number of different ways to use this technology to broaden your customer base.
The main lesson should be to act now! Do not wait until your competition has already caught on to hop on the m-commerce bandwagon. Be one of the first movers and shakers to experience this enormous opportunity. If you develop your business the right way, it can mean years of continued growth and sustainability over the other guy!
Mcommerce started becoming somewhat mainstream with the emergence of ringtones, mobile applications and games. People can search for their favorite songs, cool apps that are compatible with their phone and games that can be played with their handheld devices. Then they can purchase these things directly with their phone and download it after the transaction is complete. Now m-commerce is beginning to be much more prevalent and people are starting to buy tangible items in addition to items that can be downloaded. Mobile online shopping is becoming more reliable and convenient than ever before. In fact, a lot of people go into retail stores, find something they like, take out their phone and search for the exact item online for price comparisons. If the online price of the item is lower than the one in the store, there's a good chance that the person will buy the product immediately online with their mobile device. This kind of impulse purchase is a form of instant gratification for the customer and great for the online business.
If you are a business owner on the internet, you might think that your e-commerce store is already completely mobile compatible. You would be wrong, in fact you will need to build an entirely different version of your whole site for the purpose of accommodating the smaller sized screen. If you want your customer to find you through their phone and buy something, then you must make sure that they have a great shopping experience. With a regular website, navigating web pages to view the full size image of products and their descriptions on a mobile device is a very frustrating experience. The user has to not only scroll up and down, but also from left to right in order to catch everything. In addition to that, going through the checkout process and actually completing the transaction can be an even bigger pain in the you know what. If you optimize your ecommerce store to take advantage of mobile commerce, it not only fits your product images and descriptions to the screen, but also make your checkout process seamless. It doesn't matter if you are surfing the internet on your computer or with your mobile device, it can be easily detectable which version of your online store should be displayed, allowing both versions to work in conjunction with one another.
There are several advantages that come with making your online presence fully mobile compatible. There are a lot of clever ways to create a marketing campaign targeting mobile users. It's easy to think of some innovative and creative ideas to target that type of audience. If you are able to have fun with it and allow your potential customers to have fun with it too, your marketing campaign will be able to become a viral hit. A few simple mcommerce marketing ideas include providing coupons exclusively for mobile users, announcing one time only sales on your products making it impossible for people to resist buying on impulse, and even setting up contests or giveaways for people via text. There are a number of different ways to use this technology to broaden your customer base.
The main lesson should be to act now! Do not wait until your competition has already caught on to hop on the m-commerce bandwagon. Be one of the first movers and shakers to experience this enormous opportunity. If you develop your business the right way, it can mean years of continued growth and sustainability over the other guy!
Want seamless integration of your e-commerce and mcommerce? What you need is a reliable ecommerce solution that optimizes every part of your online store for mobile phones and handhelds, making it easy for anyone to purchase from you while on the go.
What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!
What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!