Having a products rating and review feature on your e-commerce site can really enhance your business. It's a great sales tool to entice buyers into making a purchasing decision. Over the past few years as online shopping has grown exponentially, more and more ecommerce businesses are beginning to use this type of rating and review system. Well known online retailers such as Amazon have made it an important part of the online shopping experience. Consumers are able to get an idea of what to expect if they buy the product and can read about the experiences that others have had with it. This will help you not only build trust for your products but also for your store.
The majority of online shoppers browse the web to research products before they make a purchase. As a matter of fact, studies have shown that 77% base their decision to buy on products rating and the reviews of other customers. 63% of consumers are more likely to purchase something if they see reviews and 59% value the critique of real people instead of critics. Online shoppers have grown accustomed to reading and writing reviews as well as relying on user ratings to determine product quality.
There are several benefits of having a products rating and review feature added to your e-commerce website. Here are some examples:
The more people who spend time writing a product review on your web site the better. Not only does it show that your products are popular, but also that there are many people purchasing from your online store. A good way to have more people review your products is to request their opinion after some time has passed from the date they bought the item. You can give them an incentive such as write a review for a chance to win a free gift, a discount or a gift card. It's important to have the products rating and review process as easy as possible, use a star rating system and add categories for more organized reviews.
The majority of online shoppers browse the web to research products before they make a purchase. As a matter of fact, studies have shown that 77% base their decision to buy on products rating and the reviews of other customers. 63% of consumers are more likely to purchase something if they see reviews and 59% value the critique of real people instead of critics. Online shoppers have grown accustomed to reading and writing reviews as well as relying on user ratings to determine product quality.
There are several benefits of having a products rating and review feature added to your e-commerce website. Here are some examples:
- You get free word of mouth advertising
- Product reviews are user generated content that is constantly being updated so search engines will keep crawling your product pages
- User reviews will contain keywords that you did not intend on optimizing for such as competitor brands, which can possibly improve search engine rankings
- Sometimes consumers who write a review on your site will also leave a review on other websites which will link back to your product page, thus increasing the amount of backlinks to your website
- Consumers are more willing to buy from your store
- These reviews can help you figure out which products are a hit with consumers and which ones you should get rid of
The more people who spend time writing a product review on your web site the better. Not only does it show that your products are popular, but also that there are many people purchasing from your online store. A good way to have more people review your products is to request their opinion after some time has passed from the date they bought the item. You can give them an incentive such as write a review for a chance to win a free gift, a discount or a gift card. It's important to have the products rating and review process as easy as possible, use a star rating system and add categories for more organized reviews.
Now is the perfect time to set up a products rating and review system for your e-commerce web site. Give your consumers the ability to rate and review any or all of the products within your online store. With the right ecommerce solution, you can easily manage ratings and reviews from your own store admin and choose to either automatically or manually accept new reviews.
What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with not only managing your consumer product reviews, but also SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!
What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with not only managing your consumer product reviews, but also SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!