Online Wishlist and Online Gift Registry
Over the past few years, the online gift market has been growing rapidly. Big name online retailers have been taking advantage by providing special gift features for their customers such as wishlists and gift registries. Ecommerce features like these are gaining popularity because people like the convenience it provides. Since online shoppers are getting used to such features, it's becoming even more important for smaller e-commerce businesses stay competitive by doing the same.
A gift registry is a service that allows customers to pick out items from your store so that their friends and family can buy them for special occasions. Gift registries was once associated exclusively with weddings, bridal and baby showers. Recently people are beginning to use them for all kinds of unique occasions such as birthdays, anniversaries and graduation. Your products do not have to tie in with weddings or babies to be able to offer an online store gift registry. Being able to use a gift registry makes life easier not only for the gift giver, but also the recipient of the gift. It takes the stress out of the gift buying process, the person giving the gift has an easy time picking out the perfect gift knowing that the person receiving the gift will like it.
A store wishlist is a service offered to customers to mark down products from your store that they like, but do not plan on buying right away. Wishlists are a good feature to have for your ecommerce store, because people who visit your site generally will not buy something immediately. They can always mark down what they like and return for it at a later time. As the business owner, you should make use of the valuable information gathered from your customer's online store wishlist to promote products to them that they like but have not purchased yet, promote related products that they might be interested in or announce discounts for products already on their list. All these techniques are easy to implement as long as you are able to provide this feature on your ecommerce website. You can boost your sales revenue by simply reminding people to check out your products again.
There are a number of advantages of having gift registries and/or wishlists. First, it's essentially a free form of advertising. Think about it, if a fan of your website creates a store gift registry or wishlist and distributes it to all of his or her acquaintances who are unfamiliar with your business, they are introduced to a selection of your products. This is an effective tool for acquiring more traffic, these new visitors can potentially become new customers. It's not enough that gift registries and wishlists help drive more sales, they also do a great job of building customer loyalty. You have the ability to offer them things that they normally would not have noticed. These features are useful for keeping your customers interested in your products and getting them to refer their friends. Most importantly you can use the information obtained from wishlists and gift registries to find out more information about your customers, what they like and don't like. Find out which products people like the most and which ones are worth promoting. Use the statistics gathered to improve your business and provide your customers with even more value.
Having an online store gift registry and online store wishlist is just the first step. In order to transform it into a profitable tool, you have to find creative ways to market it to your users. By helping your customers fully utilize these handy options, you help yourself by outperforming your competition. For example, depending on what kind of products you sell, your store gift registry will only appeal to a certain group of people. Figure out where they will normally go online to find what they're looking for. Become active in forums, create relationships with bloggers and join social media groups that this type of person might belong to. A good way to promote your store wishlist feature is to teach your visitors all of the wonderful things they can do with it, such as adding it to their Facebook, adding it to events on sites like Evite or get them to post it on sites like Elfster during the holidays.
A gift registry is a service that allows customers to pick out items from your store so that their friends and family can buy them for special occasions. Gift registries was once associated exclusively with weddings, bridal and baby showers. Recently people are beginning to use them for all kinds of unique occasions such as birthdays, anniversaries and graduation. Your products do not have to tie in with weddings or babies to be able to offer an online store gift registry. Being able to use a gift registry makes life easier not only for the gift giver, but also the recipient of the gift. It takes the stress out of the gift buying process, the person giving the gift has an easy time picking out the perfect gift knowing that the person receiving the gift will like it.
A store wishlist is a service offered to customers to mark down products from your store that they like, but do not plan on buying right away. Wishlists are a good feature to have for your ecommerce store, because people who visit your site generally will not buy something immediately. They can always mark down what they like and return for it at a later time. As the business owner, you should make use of the valuable information gathered from your customer's online store wishlist to promote products to them that they like but have not purchased yet, promote related products that they might be interested in or announce discounts for products already on their list. All these techniques are easy to implement as long as you are able to provide this feature on your ecommerce website. You can boost your sales revenue by simply reminding people to check out your products again.
There are a number of advantages of having gift registries and/or wishlists. First, it's essentially a free form of advertising. Think about it, if a fan of your website creates a store gift registry or wishlist and distributes it to all of his or her acquaintances who are unfamiliar with your business, they are introduced to a selection of your products. This is an effective tool for acquiring more traffic, these new visitors can potentially become new customers. It's not enough that gift registries and wishlists help drive more sales, they also do a great job of building customer loyalty. You have the ability to offer them things that they normally would not have noticed. These features are useful for keeping your customers interested in your products and getting them to refer their friends. Most importantly you can use the information obtained from wishlists and gift registries to find out more information about your customers, what they like and don't like. Find out which products people like the most and which ones are worth promoting. Use the statistics gathered to improve your business and provide your customers with even more value.
Having an online store gift registry and online store wishlist is just the first step. In order to transform it into a profitable tool, you have to find creative ways to market it to your users. By helping your customers fully utilize these handy options, you help yourself by outperforming your competition. For example, depending on what kind of products you sell, your store gift registry will only appeal to a certain group of people. Figure out where they will normally go online to find what they're looking for. Become active in forums, create relationships with bloggers and join social media groups that this type of person might belong to. A good way to promote your store wishlist feature is to teach your visitors all of the wonderful things they can do with it, such as adding it to their Facebook, adding it to events on sites like Evite or get them to post it on sites like Elfster during the holidays.
In order to have a well integrated online store gift registry or store wishlist for your e-commerce business is to have an ecommerce solution with all the right tools to get it to work seamlessly with your online store. With the right tools, the customer can use this feature without any added hassle and you can watch your sales increase without having to do any extra work.
What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with not only gift registries and wishlists, but also SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!