Having the ability to sell personalized goods is an added benefit for any e-commerce business. Numerous online stores are providing their customers with some type of product customization and there is still time for you to do the same. There is too much retail competition both online and off and anything that makes your business stand out is worth a try. Set your business apart from the rest by offering personalized goods and personalization options that no other business has.
There are several reasons why product customization is necessary for your business. Customers are growing tired of run of the mill products and are on the lookout for something unique and personal for themselves and to buy others. They also appreciate having the ability to customize a product to their liking. Selling personalized goods not only adds value for your customers, it also establishes your business as being innovative, thus trumping your competition. It is a small feature that can be easily implemented, but the payoff is huge.
Personalized goods come in a variety of forms and you don't have to stick to selling engraved pens, printed t-shirts or embroidered hats. If you do offer those products, then you should target large groups of people such as fraternities or sororities to market to. Another great way to sell these types of items is to create exclusive lines aimed at special occasions such as weddings or baby showers. There are many other ways to include product customization to your online store. For instance, you can provide your customers with the option to mix and match colors creating their own color combination. You can also give them the opportunity to build or design their own gift basket or custom kit by choosing which products they want to include from your store and then which type of packaging to use. There are many other ways to provide product customization, just put your thinking cap on and let the creative ideas flow.
There are specific things you should include in your ecommerce website to let your customers know about the product customization feature that you are offering them. Here are just a few:
There are several reasons why product customization is necessary for your business. Customers are growing tired of run of the mill products and are on the lookout for something unique and personal for themselves and to buy others. They also appreciate having the ability to customize a product to their liking. Selling personalized goods not only adds value for your customers, it also establishes your business as being innovative, thus trumping your competition. It is a small feature that can be easily implemented, but the payoff is huge.
Personalized goods come in a variety of forms and you don't have to stick to selling engraved pens, printed t-shirts or embroidered hats. If you do offer those products, then you should target large groups of people such as fraternities or sororities to market to. Another great way to sell these types of items is to create exclusive lines aimed at special occasions such as weddings or baby showers. There are many other ways to include product customization to your online store. For instance, you can provide your customers with the option to mix and match colors creating their own color combination. You can also give them the opportunity to build or design their own gift basket or custom kit by choosing which products they want to include from your store and then which type of packaging to use. There are many other ways to provide product customization, just put your thinking cap on and let the creative ideas flow.
There are specific things you should include in your ecommerce website to let your customers know about the product customization feature that you are offering them. Here are just a few:
- Include one or more preview pictures of the personalized goods on the product page. Customers don't really get to see the finished product until they receive it so it's important to show them a few examples.
- Make sure the customer is aware that the product can be personalized. Write it clearly in the headline, description and product preview.
- Add detailed instructions for either adding text or uploading photos on the product page. You have to make sure the customer has no difficulties using this feature.
- Display in-depth information of all personalized goods in the shopping cart so the customer is able to review it before they check out and modify it if necessary.
- Make sure to add a return policy both on the product page as well as in the checkout so customers will know what to do if they are unsatisfied with their product. A personalized item is no longer useful if returned, because it cannot be sold to someone else. Therefore it is important that whatever return policy you have, it must be clearly expressed to your customers.
- Enable customers to type a personalized message from their web browser
- Allow customers to upload images or other files from their web browser
- Uploaded files can be viewed from your store admin
- Set total amount of files that are allowed for uploading
- Set the different file types that are allowed for uploading
- Select whether or not to add additional charges for product customization and how much
Having the ability to offer product customization is clearly without a doubt great for an ecommerce business. Above all else, you need to have the correct tools to both make it effortless for customers to place a personalized order and for you to process the order. What you need is an ecommerce solution that is capable of product customization.
What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with not only selling personalized goods, but also SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!
What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with not only selling personalized goods, but also SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!