The checkout page is considered one of the most important aspects of an ecommerce business. It is the last step required before completing the order and is often the thing that makes or breaks a sale. Traditional checkout is broken down into multiple steps to complete an order whereas one page checkout lists each step onto one page. This makes life easier for the customer which will reduce shopping cart abandonment rates for your business. And better conversions equals more revenue for you.
Online stores that use traditional checkout have reported up to 60% shopping cart abandonment. Customers become frustrated if too many steps are required to place an order. For the most part, the longer the process, the more likely people will change their minds. You will notice that many people begin entering information in the beginning of the checkout process and then all of a sudden leave before completing it. A checkout with several pages has another major disadvantage, people must wait for each page to finish loading and online users have a tendency to lose patience quickly.
One page checkout in comparison, is known for being both more convenient and faster than traditional checkout. Recent studies show that single page checkout can increase conversion rates up to 70%. It reduces the total amount of steps and allows customers to complete their order without any frustration. There are still some people who prefer to do things the old way. There is a bit of a learning curve involved to get accustomed to this new type of checkout and some people have difficulty adjusting immediately. If done incorrectly, one page checkout may appear overwhelming, because you might end up with too much information on that page. Customers may find it discouraging to complete the entire form.
There are certain techniques you can use to improve your one page checkout. The best technique is to make sure it is short and simple. Avoid requesting the customer to fill out too much information, stick with the most important. Display error messages as the customer is filling in the information, not after the information is submitted. Make sure you add detailed directions on how to fix the error. Also, separate the different sections on the page to guarantee that the customer will never be confused about what to fill out.
Key Features of One Page Checkout
In addition to using a single page checkout for your ecommerce website, there are many other ways you can lower shopping cart abandonment rates and increase conversions. Try to include a few or all of these features to your checkout page:
Online stores that use traditional checkout have reported up to 60% shopping cart abandonment. Customers become frustrated if too many steps are required to place an order. For the most part, the longer the process, the more likely people will change their minds. You will notice that many people begin entering information in the beginning of the checkout process and then all of a sudden leave before completing it. A checkout with several pages has another major disadvantage, people must wait for each page to finish loading and online users have a tendency to lose patience quickly.
One page checkout in comparison, is known for being both more convenient and faster than traditional checkout. Recent studies show that single page checkout can increase conversion rates up to 70%. It reduces the total amount of steps and allows customers to complete their order without any frustration. There are still some people who prefer to do things the old way. There is a bit of a learning curve involved to get accustomed to this new type of checkout and some people have difficulty adjusting immediately. If done incorrectly, one page checkout may appear overwhelming, because you might end up with too much information on that page. Customers may find it discouraging to complete the entire form.
There are certain techniques you can use to improve your one page checkout. The best technique is to make sure it is short and simple. Avoid requesting the customer to fill out too much information, stick with the most important. Display error messages as the customer is filling in the information, not after the information is submitted. Make sure you add detailed directions on how to fix the error. Also, separate the different sections on the page to guarantee that the customer will never be confused about what to fill out.
Key Features of One Page Checkout
- Shipping options
- Shipping address
- Billing address
- Complete order details
- Payment options
- Payment details
- Coupon or promotional code section
- Order confirmation
In addition to using a single page checkout for your ecommerce website, there are many other ways you can lower shopping cart abandonment rates and increase conversions. Try to include a few or all of these features to your checkout page:
- Show product images in the shopping cart
- Display security symbols to make customers feel that their personal information is protected
- Give new users the ability to check out as a guest instead of forcing them to register
- Lower the cost of shipping
- Make it as easy as possible to change color, size or quantity of items in the shopping cart directly from the checkout page
- Offer as many payment options as possible
- Add customer service contact information such as phone, email or live chat
- Add return policy
With a one page checkout, e-commerce businesses are able to turn more visitors into customers. The first thing you need to do is to choose an ecommerce solution that provides the easiest and most checkout software so online shoppers can have the best shopping experience and you will be able to get more customers. Getting that right helps to improve all other aspects of your online business.
What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with not only offering one page checkout, but also SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!
What you need is a full service all-in-one hosting, design, and marketing software made specifically for e-commerce businesses. One that lets you set up your store in minutes, and provides powerful tools to help with not only offering one page checkout, but also SEO, product marketing and mobile commerce. Check out the best possible e-commerce solutions available at http://www.makeanonlinestore.com and try them out yourself absolutely free, no credit card required!